As demand for functional superfoods surges across Europe, Korea’s INSANGA introduces a prestigious wellness salt to global buyers at Italy’s largest B2B food trade show.
In a standout moment at TUTTO FOOD Milano 2025—Italy’s premier food and beverage trade fair—Korean food innovator INSANGA made its European debut under its global brand K-LAVA Salt, introducing Korean bamboo salt to the continent’s top importers, chefs, and gourmet retailers.
The four-day exhibition, which drew over 95,000 visitors and 4,000 exhibitors, served as a global stage for culinary innovation. Yet amid a sea of modern food tech and trending ingredients, one special preparation method captivated audiences: Jukyeom, or Korean bamboo salt, meticulously crafted through a 9 times-roasting technique developed by Kim, Il-Hun (Insan).
A Heritage Product Meets a Health-Conscious Market
Produced by sealing sun-dried sea salt in bamboo cylinders and roasting it up to nine times at temperatures at around 1,700°C, bamboo salt is widely regarded in Korea for its medicinal efficacy. Studies have highlighted its anti-inflammatory, detoxifying, and mineral-rich properties with high bioavailability. INSANGA, founded on the natural healing principles of renowned Korean herbalist Kim, Il-Hun (Insan) and his son Kim, Yoon-Se, has industrialized the process for the first time in the world by many Koreans’ requests.
Industry Response: “Elegant, Distinctive, and Therapeutic”
K-LAVA Salt’s booth drew continuous foot traffic from food distributors, health-focused importers, organic grocers, and chefs associated with Europe’s fine dining establishments. Attendees praised the salt’s velvety texture, umami depth, and gentle finish—attributes shaped by its high roasting and bamboo infusion process.
Buyers from Milan, Paris, and Berlin expressed interest in distribution. Several Michelin- starred chefs in attendance described the salt as “an elegant, clean, and functional alternative to sea salt,” and an ideal fit for the wellness-forward gastronomic movement sweeping European cuisine.
“The flavor is rounded, mineral-rich, and clean,” noted a Naples-based importer of organic Mediterranean foods. “But more importantly, it aligns with where the European market is headed—toward provenance, purpose, and health.”
Strategic Expansion Plans Underway
INSANGA confirmed that high-level meetings with EU-based distributors, gourmet food retailers, and nutraceutical supply chains were held during the event. Discussions are now underway to introduce K-LAVA Salt to select food retailers, wellness boutiques, and upscale restaurants by Q3 2025.
The company has also expressed interest in launching bamboo salt in complementary categories, including functional beverages, detox kits, and topical health applications, building on its stronghold in Korea’s integrative medicine market.
A Cultural Bridge Through Culinary Innovation
In recent months, Korean culinary traditions—particularly those with wellness properties—have gained global visibility, from fermented superfoods like kimchi, gochujang, doenjang, to ginseng tonics. Bamboo salt is the latest but one of the most promising in this lineage to cross borders, propelled not by trends but by a 70-year history of clinical observation, testimonials, and cultural stewardship.
“Korea and Italy both treat food as an extension of philosophy and health,” added Kim, the CEO of INSANGA. “This is not just a market introduction—it is a cultural exchange rooted in respect, health, science, and taste.”
About INSANGA and K-LAVA Salt
Established by natural medicine pioneers Kim Il-Hun and his son Kim Yoon-Se, INSANGA is a legacy health food company specializing in bamboo salt-based traditional remedies. Its global brand K-LAVA Salt represents the international face of its flagship product, Korean 9 times baked bamboo salt, now positioned for expansion into global wellness and culinary markets.
For more information check out at K-Lava Salt Official Website
Media Contact
Organization: INSANGA
Contact Person: Yoonse Kim
Website: https://www.k-lavasalt.com
Email: Send Email
City: Hamyang
Country:Korea South
Release id:29136
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